I believe it is and will be one of most growing industries – body maintenance and enhancement. There must be a lot of local practices worth revisiting and possibly spreading. Some intimate snapshots from Chinese ear cleaning (making sure your ears are in good working order and cleaned) and suction cup treatment (boost your circulation) sessions, thanks to the co-adventurers who were not camera-shy.











the suction cups left my back in red polka dot pattern for a couple of weeks afterwards.

Do you remember shops in the movie Blade Runner where people could buy spare parts, whatever it is you are looking for, like eyeballs? When you use things beyond its expected or intended duration that they are designed for, spare parts are inevitable. People live longer. Second-hand goods trading extend lifetime of things.

Among those things, there are a lot of battery-operated devices, increasingly so. I personally don’t remember having used any electronic device long enough to see its battery life drained of it, except my first electronic tooth brush. The very first model from Braun lasted 7 years of use with me before its battery gave up, which was not replaceable. My father once collected 7 motorola startec batteries from his friends who were changing their phones to newer models because he did not want to ever change his mobile phone (as it was the last simple model in the market, he claimed). He did survive on those scavenged batteries for a couple of years, but eventually had to give up as it became impossible to get more batteries for that model and repair service too costly. He was alone; too few people shared his interest in the market to support him to use his mobile phone that long.



In the back alleys of the huge mobile phone district in Chengdu, you will see many ‘inofficial’ shops serving the popular needs of their customers – including repairs and spare parts. Easy-to-lose items like stylus, consumables like battery, and cosmetic items like phone covers and protective cases are all vibrantly traded here. They are offered alongside of numerous mobile phones that are made more affordable.

Who do you think would buy extra batteries, and why? Some design decisions, intended or not, have the bigger impact on products’ lifecycle in the hands of people.

Bonus:
In the market – I noticed this universal battery charger, which was sold to me at 10 yuan (~1 UK pound). This charger can be adjusted to fit any type of popular mobile phone batteries. Recently we saw many nice ideas to reduce waste generated around charging, like a smarter charger to prevent overcharging or making a universal charger standard. I am not sure how safe this product is, but thought it’s quite a neat idea.

South Korean tourists are known to be impatient, represented by the well-known word ‘ppali-ppali’, meaning ‘fast, fast’. Waiting time does play a big role in making a service business a success or a failure. If you can’t make it shorter, you may as well look for other options to make it at least more enjoyable.



This Call / Bill / Water button set is available on all tables in this cafe in Seoul (Shinsa-dong). Compared to the more typical model of just pressing the button to call the waiter, this eliminates one additional visit to inquire about what the customer wants.



The opposite example is also found at this self-service cafe chain called pascucci. Once you place your order, you are given this little pager. You go and sit at the table of your choice, instead of waiting around the busy counter. When your drinks are ready to be picked up, it will light up.





I would rate these two systems high because of their simplicity for use and implementation, requiring minimal modification in the existing infrastructure and workflow knowledge, hence lowering the barrier to the initial adoption. A contrasting example would be McDonalds’ ‘Touch Order’ trial together with SK Telecom. RFID reader was provided to be plugged into the mobile phone to enable ordering through touching the menu, with the bill to be topped up in the phone bill. When the order is ready, a text message is sent to the phone to alert the customer to pick the food up. One reviewer righteously complained: “Ordering was fast indeed. But no one paid attention to my order behind the counter so I ended up getting the food much later.” Managing the human skills and habits will still be the prevalent issue in deploying a service backed by new technology.

I don’t and can’t drive a car. And I do not wish to change that ever. But the concept of Streetcar: self-service pay-as-you-go-car is still intriguing. I don’t know how successful they are, but it does sound like they found a niche market for city dwellers that need a car just occasionally for those unavoidable ikea trips, or big grocery shopping days – considering most regular car rental companies have their pick-up and drop-off locations for out-of-city travelers or foreign visitors. It is a business model that is made possible because of the substantial percentage of their customers booking their cars through internet and mobile phone calls, micro-managing their rental duration, location, reservation changes, and post-payment with credit cards. Streetcar states that it takes just 60 seconds for the booking information to reach the specific car, and charges are made by the hour.



Having witnessed all the failed examples of free city bikes – where bikes ended up miserably valdalized – I was surprised to see that the condition of the streetcars was really good, without any sign of coercion present in the car itself like cctv, or sensor monitoring any damage to the car.

This business model does have the potential to increase the inherent value of the resource, provided that it is helped by tools for effectively managing and negotiating its utility and the supply-demand is on balance. What other commodities could we expect to adopt this model? Chain saw? People’s excess leisure time and skills? Storage space?

Streetcar membership card is indeed another near field communication device. As people’s wallets are getting populated with more than one of these cards now, I wonder how the industry will cope with the presence of multiple NFC-enabled devices at the point of input.



Better pictures and videos of UK’s streetcar are found on the company’s website: http://www.streetcar.co.uk/

for readers looking for light musings like this, or this, i would like to mention that this is no toilet talk. while i try not to make it a habit to write about my professional work here, i feel that i owe an explanation to those who listened to a few conference talks i gave this year. being non-native english speaker, crowd-shy and nerdy designer/researcher, i always struggle with telling stories in the typical 15-20 min talk time in conferences. so here comes a 24-page paper reflecting on nokia open studio as design research method.
my eloquent and diligent co-author, jan chipchase, who has a knack in publishing has uploaded a presentation version in slideshare, which is linked below.



nokia open studio was a community design competition with the theme of ‘design your ideal mobile phone’, hosted in 3 communities of Dharavi (Mumbai, India), Favela Jacarezinho (Rio de Janeiro, Brazil), and Buduburam (Accra, Ghana). it’s a method that we have been developing through several projects over years. my pursuit is to find a way to meaningfully engage and understand people in the design research phase when the research topic does not provide coherent anchor points to real-world behaviors. that’s why we call this work exploratory design research: often starting with a guiding theme but not knowing the full extent of what we will learn and discover.



working for creating something that is about far into the future is similar to finding pearls in the sand, except the fact that you will be responsible to find the sand grain that may turn into a pearl in the future of different shape and quality. ethnographic research methods guide the design research phase for innovation as far as creating opportunities through which we can understand the present living and underlying motivations behind why people behave the way they do. but it often does not let us see beyond the barriers of the present living: people who are not using technology not because they do not need it but because they cannot afford it; people who do not have time or social network to introduce them to new tools. through open studios, we wanted to lift these barriers and understand how people see the relevance of technology in their lives, sometimes for the future, sometimes in relation to what is lacking today. it is not a marketing tool, and it is not a tool to hunt ideas to implement in products directly. but it is a tool that supports our thinking and projection about the future. open studio is also a way to bring the very raw voices of people in the corporate context, which may function as a stopping sign for technology driven industry’s eternal hunt for the new. and as designer/researcher on the ground, it has been an effective tool that taught me how little we know, how creative people can be, how to be aware of our own intellectual arrogance, and how not to be presumptuous.



i would recommend to read the paper only if you are interested in design research method, how diverse people’s perception towards mobile phones are, or believe that mobile technology is all about more mega-pixels, better screens, and thin/small/miracle sizes.

> download the report (PDF, 9.7mb)
> business week hosts a slideset of a selection of entries
> my first conference talk on open studio at LIFT 2008 in Geneva

> please note that text in the slideshare below will be readable only in full screen mode.

i enjoy reading korean news online whenever i have leisurely time at home, though it happens rather sporadically nowadays. what caught my attention today was an article (in korean) about the new morality class text book content for elementary schools.



with the majority of its citizens having embraced lifestyles which internet is an indispensable part of, korean government’s march on adjusting its policy and legislation for the digital era is quite thought-provoking, to say the least. when camera phones came out, it was quick to mandate all camera phones’ shutter sound to be at least 65db years ago. more recently it is considering making it mandatory for GPS navigation device manufacturers to provide software update facilities in gas stations or convenience stores so that consumers do not become a victim of outdated map databases and map software on the road. not long time ago, a government organization, IAPC (internet addiction prevention center) also started running the bootcamps for internet addicts, a program to help serious internet/computer game addicts rehabilitate. the program made participants totally disconnected from the internet but instead engage in several physical and social activities in the real world. this organization was established in 2002 and has been doing research on koreans’ internet addiction. according to their website, it also conducted research on students’ mobile phone addiction and resulting behavioral changes as well.

it is not surprising to see the government’s effort to educate children about the right and wrong in the digital world early on, as the age when people first start to use internet is getting younger. morality classes start in the first school year for everyone in korea. according to the article, the current morality class text book has the following internet-related content:

4th grade (age 9)
danger and harm of hacking
immorality of illegal content downloading
5th grade (age 10)
respecting others in the internet
6th grade (age 11)
harm of cracking (malicious hacking)
telecommunication etiquette

the new text book proposal will have more pages dedicated to internet behaviors:
2nd grade (age 7)
preventing internet addiction
using polite and appropriate language in internet
4th grade (age 9)
moral problems children experience in internet
problems caused by improper netiquette
what netiquette is and how to behave accordingly
5th grade (age 10)
understanding the danger of computer game addiction
reflection of my own computer game usage behavior
desirable way of enjoying computer game



i believe these topics were chosen reflecting what has been researched well and emerged as patterns of problems like online gaming. It may have been that the article simply did not mention it, but I hope they would touch on identity related topics as well. many children including myself go through the phase when they relate their identity to imaginary or fictional characters. i am no expert in this area so i do wonder how future children would discover and exploit the fact that they can be the imaginary character to a certain extent if they want to, aided by other ‘people’ in the digital world, not just by their own imagination while they are going through the blossoming age of developing their social perception and individual identity. it is up to whether the child will be able to master the delicate skill set of constructing and maintaining the perception of a world in a non-physical form. there was an incident in korea last month that a girl in her early teens left her home for a few days trying to find her ‘virtual husband’, a 30 something years old guy she got to know through online chatting months ago. he had told her that he cannot be ‘with’ her anymore. heartbroken, she wanted to go and look for him even though she had never met him before as the real life form. even for adults, it is not easy to define what is real and what is not nowadays. more embarrassingly, we may have to be in the position to explain to younger people whether what is not real is good or bad.

while i am being a novice fascinated by the potential of education here, i am curious how much of korea’s move is shared by other countries. as far as i have experienced, most mobile / internet cultural norms people tend to be aware of are mostly based on or affected by the immediate communities they belong to. korea has always been a patrimonial society so their approach of institutionalized education and preventive legislation against mishaps and misbehaviors in the internet era seems appropriate.

considering the internet can be catalyst for globalization, how will we come to terms in establishing the desirable behavioral norms in years to come, and from what motivation? if we look a bit farther into the future, internet globalization will be advanced and hence we will have to come up with desirable norms.

there is a downside of authorities acting too fast without the reliable foresight: because korean government’s legislation on the internet banking security was made such a long time ago when there were only a few internet browsers were around, korean online banking systems do not allow access via newer internet browsers, according to a friend working for mozilla.

lastly, there was a very good talk at the new yorker conference in 2007 on morality by Jonathan Haidt, if you want to continue pondering on the topic.

the first picture was taken in tokyo underground in 2006; the second picture is my 3yo nephew watching the animation ‘cars’ on my sister’s laptop.

going through some of my old photos, i noticed how SUICA system, initially rolled out as a public transportation card replacing paper tickets using nfc (near field communication) technology has been gradually introduced in japan.



the copy on the ad above is translated something in the line of “fun transformation of your mobile phone” (photo taken in april 2008).



around march 2006 when this picture was taken, i saw lots of advertisements and posters featuring this penguin character representing suica. all focused on the concept of how suica can be used to pay for the tickets, make small payments at shops instead of cash, and touch interface. for instance, this little penguin character would appear in the tv commercials accompanying a lady traveling alone passing through ticket gates with her, and drinking beer with her at a bar. it was going everywhere with the owner. the penguin also enjoyed the stardom through lots of character goods produced around it – flush toys, key chains, hats, whatever you can imagine.





suica is one of the brand names in japan that does more or less the same thing or using the same technology (like UK’s Oyster card)- which is essentially a cash top-up card. with japan rail behind it, suica had the power to educate the mass about the new interaction method as the benefits were quite clear: no need for queuing to get tickets, less hassle in passing through the crowded ticket gates, fewer reasons to carry coins. the clear benefit primarily as transportation tickets supported the mass adoption as well – though we are still talking about several years. the maturity of adoption brought a few variants as well: registration is now possible so that you can get your money back even though the card is lost; you can link it to your credit card so that it can be automatically charged once the balance goes below a certain point; commuter-pass registration is possible, as most japanese employers reimburse the commuting transportation cost based on the price of the monthly pass.

of course suica and its sister systems have become available on mobile phone for some time (under the name ‘mobile suica’). it seems about 60% of mobile phones in the market supports the function already. my tokyo colleague, Fumiko Ichikawa has a brief report on the current state of adoption in her blog. what is pleasing to observe is the gradual expansion of its use for other purposes than micro cash payments.





ana (all nippon airways) supports several methods for check-in. obviously mobile phone enabled with nfc like mobile suica is one of them.





suipo (suica poster) is launched last summer – it is an advertising platform using mobile suica as interface. people can touch the indicated spot on the advertisement to get the ad on the mobile. or you can use the normal suica card to get the 2-d bar code displayed, a technology that has been around longer in the market. if the boss canned coffee ad does not tempt you as a smart usage of nfc, you can also read about navita, the public maps using the same information distribution system as suipo. as with 2-d bar code, i am not sure how widely this is used at the moment.



from penguins to mobile micro payment to touch-based information distribution: it is a nice example of how a new technology is disseminated in incremental steps, which was a long journey.


i had a chance to probe how chinese people think about touch or near-touch interface a couple of weeks ago. while the metro ticket system in shanghai is same as oyster or suica, most people could not think of any other use of a similar system beyond that. on the other hand, their understanding of bluetooth wireless technology seemed to confuse many people about possibilities and benefits of near field interaction. a remote indication to think about the adoption curve and mass-market education of new technology – with or without a cute penguin’s involvement.

i read a short korean newspaper article today about sexual harassment through video calls. illustration below & the original article from kyunghyang.com.



according to the article, the reported callers disabled the caller identification so the receiver could not judge who the call was from before deciding to take the video call. one of the victims captured the video call with a camera and reported to the police. the victims said that the received video calls showed either masturbating scenes or exposed genitals. another sexual harassment case was also reported on a man who repeatedly made video calls of sexual nature to his (ex)girlfriend. the article urges a solution to prevent harassment attempts through video calls as their impact on the victims can be more substantial than text based messages or voice calls. particularly, in these cases, police failed to identify the callers through the mobile phone operators because of the caller id protection, which did not seem to have been designed for cases like this. if you can read korean, the original article is found here.

i pick on this as it is a good example of abusing a useful tool: can there be a smart design solution that could prevent or reduces the impact of the abuse without compromising the regular, normal usage (including the phone, calls, and the caller id function itself)? or a solution that would discourage people from attempting so to begin with, like advertising the existence of the surveillance cameras? the intrusion potential does become higher as the bandwidth of information transmitted through each communication session increases as with the potential benefits. furthermore as mobile communication channels diversify, it is important that people can be still in full control: how do i want to be connected and disconnected? this question has so many facets that relevant answers may (have to) come from – device user interface design, communication infrastructural design, legal enforcement, transformation of social norms, personal lifestyles and preferences, competence in using the device. people have incredible ability to adapt to or reject changes and the trade-offs between the cost and the effect will be always assessed before it is fully integrated as a behavioral change.

perhaps my past project called ‘defined delivery‘ may be a slightly related example of a design work on the topic of increasing mobile communication modality and therefore the social sensibility. the zest of the concept was that text messages can be delivered to the recipient in the desirable / desired context as the sender intends to, as this is our natural communication behavior. for voice calls, it is not rare that we ask upfront to the recipient whether it is good time for a call, implying that the caller does not want to interrupt the recipient and/or the call needs to take place in certain contexts – be it the recipient’s physical state or attention level, or the noises from the environment. translating the same principle into text messaging context, we designed and built a new messaging prototype application on Nokia 7650s that enabled the sender to define the context in which the message should be delivered (in fact notified) to the recipient. the prototypes were tested with a group of high school students and the result of this work was presented at CHI 2005, and the presentation can be available upon request to jung at younghee dot com. the official conference paper can be downloaded here (but beware of the boring language if you are not familiar with CHI paper format).

without going further on speculating the specific design solutions to relieve the mishaps of the intrusion potentials of the video calls, i would like to jump onto a simple example on how japanese people came up with solutions against sexual harassments in crowded commuter trains. have you have been to one of those super crowded trains which designated personnel to push people into, wearing white gloves? all illustrations are from other websites – click on the image to go to the webpage where it is originally posted from.


it is difficult to identify the owner of the hands in an extremely crowded, confined space. and even if you do, it is not easy to deal with the situation when most passengers are under time pressure without being able to move freely. one solution is to designate women-only metro cars during peak hours.


another is to raise the public awareness of the fact that being ‘chikan’ is a criminal act through posters and signs. photo below is from jan’s weblog.


there are a number of personal mobile accessories designed to prevent ‘chikan’, like a pen-sized stun gun or an alarm buzzer.


the legal system has also developed to promote victims to report cases. but it seems that the side effect is also substantial as once accused, it is difficult for men to get away with it. read these humorous tips for men below about avoiding false accusations of being chikan, with the original article in japanese found here.

[ excerpt from mari's diary ]
No.1 Don’t stand behind women. especially you should skip beautiful woman.
No.2 If she misunderstands and glares at you, never look away. You should glare at her back. There was a precedent case that the testimony “he looked away, so I was convinced he was the molester” was accepted in the court.
No.3 Unfortunately when you are misunderstood as a molester, you should never go to staff room in the train station with her, even though she insists. The law of criminal procedure permits the immediate arrest by a private individual. If you follow her, it means you are arrested by her and she can turn you in the police. To take the best chance of clearing yourself, you should leave the place after giving your contact address to her.
My friends say they try to read a book using both hands, or one hand in the bag and the other holding on a strap.

i am in the middle of the mess for moving to london end of the month, but felt obliged to log this article here with a little bit of recollection of the past year’s work.

last year, we hosted a journalist, sara corbett in our fieldwork in accra, ghana. her experience with us introduced the backbone of her article featured in new york times magazine, told through our darling media embassador & my long-time colleague/ team mate/ tokyo office neighbor/ personal financial advisor, jan.

perhaps overly self-conscious at the fact that i work for a mobile phone manufacturer, i rarely use the word ‘cell phone’: especially when i have to refer to something that will be available in the future that will change using our natural ability in new yet relevant ways. be it a cell phone or not, it’s not really relevant – its about what kind of personal and social technology and services will be feasible and possible and easy to adopt.

are you fancying about becoming design researcher yourself? while i eagerly wait for a more formal opportunity to talk about our research in the future, here’s a quick & random recollection of my personal experience in our last year’s project, future urban, in four cities of chongqing (china), mumbai (india), rio (brazil) and accra (ghana).

chongqing was our pilot city for the project, so we spent more time in ad-hoc interviews, which means going out with a local translator to a part of the city and informally interacting with locals. chongqing is a very fast changing, industrial city. it is very common to see the site of demolition right next to the brand new buildings and commercial centers.



sometimes my local guide was reluctant to go to certain areas that i boldly, or blindly wanted to go as he was concerned about my safety. some houses we were eventually invited to were expected to be demolished in a few months – we could actually feel the vulnerable state of the house.



this is a kitchen in a temporary apartment for the demolition manager of a building. he and his wife lived in one apartment in a building that he was in charge of demolishing. being a nomad myself, i often think about minimizing my physical possessions by digitizing what could be in plastic or on paper. having their home in the country side, and moving from one building to another based on the job, they optimized their furniture by employing a much lighter alternative: plastic bags. it took curiosity and patience for us to encounter this couple, as the whole building site looked totally deserted and the demolition was half way through.



the same couple’s kitchen/dining table – the compact set of home electronics would probably fit into a suitcase. how minimal and mobile can our life be?

thanks to the project schedule, we arrived in mumbai in the middle of the monsoon season. it had taken all of us several visits to the medical clinic in tokyo for the due vaccination shots and emergency medicines.



can you imagine saying that dettol is your best friend? for those two weeks, i did feel very grateful at the invention of the antiseptic medicine. the regular flooding of the sewage water on the streets of dharavi however became one of the most memorable experiences in my entire trip. but it was heart-breaking to see the house getting flooded that belonged to one of potential research participants.



we stayed in a guesthouse right at the border of the dharavi community. while it was a small guesthouse, the prolific human service in india still made room service as an option. being able to enjoy the local breakfast is a blessing in the fieldwork. i don’t really have any staple food – not even coffee – so i thoroughly enjoy sampling all kinds of new food in the city or the community i visit.



but of course liking the local food may have its high price. luckily i only spent one night of talking to the big whilte telephone during my stay, with company of earth worms and cockroaches casually making their ways around the bathroom floor.



one of my interviews was scheduled at 3:30am in the family’s home as that was when the interviewee started his day. finding the family’s house in the dark through the maze of small streets would not have been possible without our mobile phones. one of my two local translators fell asleep on the interviewee’s bed at the abnormal working hour while the interview was ongoing, and i panicked at the lack of her professionalism. but quickly realized that for the host family, she was a guest to be taken care of.



i had my best indian food at our research participants’ homes. a pleasurable dilemma when you know that you won’t be able to go to toilet for at least half a day while you are on the job.

in favela jacarezinho in rio, we had a chance to discuss about our way of working most seriously & thoroughly.



while the camera accessibility was an issue, we were lucky enough to have MC Serginho as our community guide, thanks to our local team. Mr. Serginho was truly proud of and in love with his community.



this is a picture of what’s called ‘gato’ in portugese. basically it is illegally drawn electricity cables. one of the challenges we often faced in our interviews was talking about illegal behaviors that are acknowledged and done widely or just by a few. it takes a great deal of trust for someone to be able to talk about it. sometimes i do wonder if how our questions would have worked in super-digital generations where the weight and the flow of information and hence the implications of the information disclosure is very different. i had my utmost interviewing skill tested in an interview with a professional sex worker lady in a public place in copacabana. a good reminder of the fact that the effect of who you are cannot be ignored in the fieldwork, as with many other things in our lives: i had the benefit of being a woman myself in the interview. likewise i didnt have a chance to interview any male participant myself in india.

after gone through electricity cuts, polluted air, flooding, security precautions, buduburam and accra in ghana were a comfortable breeze for the fieldwork. english being one of the spoken languages helped a lot as well, even though the common usage of multiple tribal languages complicated the research team planning.



i had a night of home-stay in buduburam camp. i stayed in an elegantly decorated lady’s room with the luxury of a toilet in the room. with water supply completely manual, i had gone through the experience of planning my water consumption so that i wouldn’t exhaust all the water supply just to flush the toilet.



many effective sales units defy the industrial packages in the community. grains are probably a natural one. more rare selling units included soaps and detergents, and empty bottles of different sizes for lamp oils.





a good sign of beginning to learn about the new culture is to grasp, or to wonder about the relative value of goods and services. and naturally this often constitutes a good part of our interview questions.

back to packing & pondering upon simplifying life & mobility prior to moving to another continent now. more later, hopefully.