2008.02.03 - 04:02
services
I rarely have a chance to travel with Korean Air except when I visit my family in Korea. However – whenever I travel with them, I can’t help smiling at their one unique service:
Stickers for the passenger sleeping or away from the seat during the inflight service.
If you had experienced waking up in the middle of the flight hungry, or even worse - woken up by a persistent flight attendant who wants to fulfill his/her duty by distributing the goods to you, you will appreciate this little attention to detail. There were two different kinds of stickers I have seen in Korean Air flights.
This simple sticker was used during the domestic flight from Busan to Seoul, of which the flight time is just 45 minutes. It was put on by the flight attendant during the complimentary drink service.


This set of stickers were in the seat on the 2-hour flight from Seoul to Tokyo, so that the passenger can choose appropriate ones to put on the seat before going to sleep or any type of ‘rest’ mode. A suitable variation of the same service intent when there were more types of services offered.

The definition of a good service may be inherently subjective. We probably all have our own opinions on it, as we surely know the feeling of being served properly. Restaurants are probably a good place to discover the meaning of a good service mindset that suits you. Personally, I started to distinguish services in general in two criteria:
1. Ones that are motivated by the server wanting to be recognized
e.g., In a very posh Indian hotel restaurant, the waiters came to our table every other minute to ask “Is everything alright?” interrupting our conversation every time.
e.g., In a busy restaurant in Tokyo, the waiter cleared the plates away from the table immediately when I was eyeing on my last bit of the remaining sauce.
2. Ones that are motivated by the server’s empathy to the served
e.g., In a restaurant in California, the waitress brought a new fork as soon as she noticed me dropping mine on the floor.
e.g., In a restaurant in Seoul, the waitresses roams around the restaurant and refills the kimchi plate constantly till your meal is almost over – which allows adjusting the amount of kimchi served to each customer, without the customers always having to ask for more portions.
e.g., On a rainy day in Osaka, a café owner offered me an umbrella as I was paying the bill. She must have noticed that I didn’t bring one despite the weather, and discreetly offered it to me at the right time.
I draw a parallel between the real world services and the interaction design solutions in computer software or mobile phone service. Both take a great deal of understanding of the individual clienteles’ preferences and recognizing the intentions of the situations that are not explicitly communicated. And it is becoming more and more complex to do this as many design solutions are done to serve a large group of individuals with extremely diverse cultural backgrounds. Given the complexity I find my two simple criteria for distinguishing the restaurant services helpful in deciding features in service design that should be done invisibly – or automatically, from the ones that you should prompt for the user’s decision based on contextual observations. Something that our old friendly office clip understood well – but executed rather poorly.
Most my references come from my restaurant experiences, but increasingly from inflight services. So far, my worst bit of inflight service experiences was the BA flight attendant refusing to help me with loading my luggage because “she was not insured to the injury incurred by helping me”. Services are a tight interaction between the server and the served. Sometimes external constraints like BA’s policy on its employees prevent the server from providing a good service. It was nice of her to explain the reason for not helping me at least - as I could use some sympathy towards her rather than feeling angry. A nice gentleman helped me with the luggage anyway.
Posted in designed things, everyday trivia, signage, transportation, work | 1 Comment »
2007.05.23 - 22:05
Picture’s not so good but thats what it says on the ad.. Ebisu station.
Posted in advertisement, japan, tokyo | 1 Comment »
2007.05.06 - 08:05
gotta ask if they have any new games for my DS…
Posted in advertisement, hotel, new york, technology, united states | No Comments »
2007.05.06 - 08:05
JFK Originally uploaded by
jabberer.
much cleaner & newer than i remembered!
i guess it changed since 2003….
Posted in airport, new york, united states | No Comments »
2007.05.06 - 08:05
i couldnt capture it in this photo, but the second screen was showing
a warning popup note…
Posted in advertisement, airport, new york, united states | 1 Comment »
2007.05.06 - 08:05
emotional control Originally uploaded by
jabberer.
i am quite impressed at how calm people were in dealing with personal
situations associated with missing the connecting flights due to the
delay of our flight. new yorkers?
we changed the aircraft. still dont know what was wrong with the other
one, but at least i got to nyc!
Posted in airport, san francisco, united states | No Comments »