Pictured is a truck covered with LED boards displaying ads on four sides (though one of them was experiencing a technical problem). It is an effective medium especially in cities where traffic jams are expected throughout the day. I can also see that it would be valuable for services that require on-the-spot advertising in context when/where people need it rather than relying on people to take the responsibility of remembering the brand or the phone number.





The service being advertised in the truck is offering a driver for taking you home in your car when you are drunk: You avoid drunk driving, and at the same time your car is back in your garage for your use the next morning. This is, again, a socially relevant service in a culture where involuntary and social drinking is prevalent.
With so much discussion on the ecologically sustainable solutions – flexible display infrastructure catches my attention nowadays.



Pictures taken in Seoul, South Korea, November 2008.

how long do you give to form your perception and opinion upon encountering something you are not familiar with? how easy do you think you are influenced by the first impression when you make a decision to try a new service? what cues do you rely on to make your preliminary judgment on the assumed quality of the product or service?



this gentleman was standing on the street of stockholm holding a sign for an asian restaurant. it reminds me of the joke among my finnish colleagues about having me standing behind the ‘oriental wok’ section of our office canteen in helsinki to make it look more credible.



when does it become important for the service provider to enforce the positive association in promoting their offering? the waxing/tanning/nail salon sign is obviously held by a guy who look like he would never want such a service in oxford street, london. but the sign is held high up to make it visible in the distance even when the street is bustling with people, which may screen him from being seen.



sometimes the association may not have any logical alignment with a specific feature of the service being promoted. above is a poster for the local government election campaign in tokyo earlier this year. this candidate’s slogan holding a baby is “policy driven by residents”.



as a side thought:
any relationship between keroro and the ladies in tokyo anime fair 2008? i always wondered about the effect of having beautiful people around the product. it certainly seemed to attract more human photographers for keroro in this occasion.

we are what we buy
Originally uploaded by jabberer.

Picture’s not so good but thats what it says on the ad.. Ebisu station.

nintendo room service
Originally uploaded by jabberer.

gotta ask if they have any new games for my DS…

ad for the ms office
Originally uploaded by jabberer.

i couldnt capture it in this photo, but the second screen was showing

a warning popup note…

credibility booster
Originally uploaded by jabberer.

was election day last weekend. many amusing posters of candidates.

in thailand
Originally uploaded by jabberer.

spending most of my waking hours in the super fancy design center,

havent seen much of the local life in this visit.

we came to the tourist area and was immediate offered this menu on the

street. someone tells me that #1 on the menu is 50’s classic. as seen

in south park.

single phone boutique
Originally uploaded by jabberer.

Omotesando hills. AU.

boa coming
Originally uploaded by jabberer.

I know and only know this singer is korean. Spotted in shibuya on sunday. This type of ad seems to be mostly used for music.