How would you feel robots walking casually on the street? What would be your first implant / code / tag on your body for? What if a pat on the shoulder is much more than a mere physical gesture? Get your opinion ready now to recall it in the future when you will be such a natural part of it that you won’t even notice.



Tokyo anime fair, 2008. I loved the astro boy who walked by.

Have you used a public phone booth with a door for purposes other than using the public phone? It is used as a shelter from a sudden rain, using mobile phones inside, changing clothes, rearranging the bag, or even crying for a while if you must, though being inside a phone booth proper is becoming a faded memory for many. With mobile phones, choosing the physical environment in which we make a call is often up to us. In the early phase of adoption of public phones, phone booths were advertised as essential tool for privacy, making the caller feel more comfortable. Now, some places force mobile phone users to use the phone booth for the comfort of others around the caller.



In any case, I reckon that designing a phone booth is a challenging task, satisfying the need for privacy as a comfort zone for a voice call (regardless of whose comfort that is) while minimizing the opportunity for exploitation and valdalism by making it too private and comfortable at the same time. With the vast diversity of the telecommunication culture, I always feel that the design of the surviving phone booths still communicates the attitude of the space that they reside in.







This booth, in front of Meguro station in Tokyo, has semi-ransparent brown walls. It is complete with emergency numbers and a printed phonebook. On the door is a sticker that bears a warning to those attempting to place pinkupira*, issued by the police.
* pinkupira: the kind of advertisements you would find in London’s landmark phonebooths, like this – though it seems to have become significantly less as sexual advertisement became illegal in 2001 in UK.



This is from London’s old street tube station. With space constraints and the heavy traffic of people, these public phones do not resonate with the concept of comfort or privacy, but serve the necessity of anyone who needs to reach out to someone quickly and efficiently (especially tourists, nowadays).



This phone booth design in Paris seemed fairly new, very spacious inside and totally transparent.





These pictures were taken in New Molden, Surrey – London’s suburbia. I never saw anyone using the email / text function in public phone. Booths for silent communication – through keyboards, gestures, screens, would probably require a whole new set of design brief.



The classic London phone booths, in Smithfield market.

Coin-operated automatic shoe shine machine in Tokyo subway. 100 yen for a pair. What-you-see-is-what-you-possibly-get.

Pictured is the sea urchin ice cream that I happily tried in Namja town in Ikebukuro, Tokyo. The ice cream world features more than 300 kinds of ice cream from all over Japan. Although traveling has become cheaper and easier for new experience seekers, it still has the attraction to be able to sample authentic things that you didn’t know about, or common things brought from somewhere that is unfamiliar to you.



The set up may look cheesy, but it is difficult to dismiss the effort of establishing a venue like this. It feels like being in the ultimate training program to become a wise consumer (or whichever type you want to be), dealing with more choices than you would ever imagine or need in everyday life.



Namja town is run by Namco, but there are a lot of food experience events along with the detective games using cat dolls with RFID implants. When I visited, the cheese cake fair was on; it seems the chocolate expo is on till march 2009. Ramen and gyoja streets are run all time around.





If you are interested in a little bit of the urban history, Sunshine city that hosts Namja town itself may be worth visiting with planetarium, acquarium, and observatory on its top floor, reminiscent of its 80’s glory of being one of the tallest buildings in Tokyo and the first generation of all-in-one entertainment facilities for all age groups. The ultimate function of Sunshine city in the context of the mega urban city is not too far from love hotels.

Living close to the nature is a privilege in many parts of the world. It is more so as cities become increasingly densely populated and expand. I grew up in a very human-constructed environment of South Korea’s former industrial hub, Busan, South Korea. Naturally, facing or getting too intimate with the real nature has always been a special, rare occasion to me. On the other hand I am very much familiar with the idea of miniaturized, sanitized, fake nature in the industrialized, completely made-up environment, simulating and sampling the idea of nature rather than providing the real experience of it [think a fake snow field in a department store window decoration rather than the deceivingly real artificial beach in Odaiba, Tokyo, Japan]. In doing so, we often mimic parts of the nature that takes minimal effort to maintain and is pleasing to our senses without unpleasant consequences.


In Seoul’s smaller city airport, Gimpo, there’s a airy lounge area that looks like a garden. Perhaps it is the obvious contradiction that makes it more charming, or acceptable, depending on where you are coming from. As a city child I didn’t even notice the ubiquity of mimicked nature until I came back to Korea after living in other countries. They are sometimes cute, but more often than not, can be repulsive, cheap, and horrifying. Like most animal cages in the zoo are simply sad to look at.




As depicted by numerous well-known science fictions, we will soon see the day when it is no longer interior decorator’s musings to create the artificial parts of the nature, as they may be required for the purpose of making people familiarized with the concept.

As a side story – in a Japanese manga series called ‘Five Star Stories’, the humanoid girls ‘Fatima’ who are specifically created for controlling the war robots are described. Their skin can only accommodate clothes made of real cotton, which in itself is an extreme luxury at the time. I was reminded of the story when I was shopping in India looking for a traditional cotton lungi in a local neighborhood: I tried almost 10 shops, and none of them had a single lungi made of pure cotton as it was too expensive.

how long do you give to form your perception and opinion upon encountering something you are not familiar with? how easy do you think you are influenced by the first impression when you make a decision to try a new service? what cues do you rely on to make your preliminary judgment on the assumed quality of the product or service?



this gentleman was standing on the street of stockholm holding a sign for an asian restaurant. it reminds me of the joke among my finnish colleagues about having me standing behind the ‘oriental wok’ section of our office canteen in helsinki to make it look more credible.



when does it become important for the service provider to enforce the positive association in promoting their offering? the waxing/tanning/nail salon sign is obviously held by a guy who look like he would never want such a service in oxford street, london. but the sign is held high up to make it visible in the distance even when the street is bustling with people, which may screen him from being seen.



sometimes the association may not have any logical alignment with a specific feature of the service being promoted. above is a poster for the local government election campaign in tokyo earlier this year. this candidate’s slogan holding a baby is “policy driven by residents”.



as a side thought:
any relationship between keroro and the ladies in tokyo anime fair 2008? i always wondered about the effect of having beautiful people around the product. it certainly seemed to attract more human photographers for keroro in this occasion.

going through some of my old photos, i noticed how SUICA system, initially rolled out as a public transportation card replacing paper tickets using nfc (near field communication) technology has been gradually introduced in japan.



the copy on the ad above is translated something in the line of “fun transformation of your mobile phone” (photo taken in april 2008).



around march 2006 when this picture was taken, i saw lots of advertisements and posters featuring this penguin character representing suica. all focused on the concept of how suica can be used to pay for the tickets, make small payments at shops instead of cash, and touch interface. for instance, this little penguin character would appear in the tv commercials accompanying a lady traveling alone passing through ticket gates with her, and drinking beer with her at a bar. it was going everywhere with the owner. the penguin also enjoyed the stardom through lots of character goods produced around it – flush toys, key chains, hats, whatever you can imagine.





suica is one of the brand names in japan that does more or less the same thing or using the same technology (like UK’s Oyster card)- which is essentially a cash top-up card. with japan rail behind it, suica had the power to educate the mass about the new interaction method as the benefits were quite clear: no need for queuing to get tickets, less hassle in passing through the crowded ticket gates, fewer reasons to carry coins. the clear benefit primarily as transportation tickets supported the mass adoption as well – though we are still talking about several years. the maturity of adoption brought a few variants as well: registration is now possible so that you can get your money back even though the card is lost; you can link it to your credit card so that it can be automatically charged once the balance goes below a certain point; commuter-pass registration is possible, as most japanese employers reimburse the commuting transportation cost based on the price of the monthly pass.

of course suica and its sister systems have become available on mobile phone for some time (under the name ‘mobile suica’). it seems about 60% of mobile phones in the market supports the function already. my tokyo colleague, Fumiko Ichikawa has a brief report on the current state of adoption in her blog. what is pleasing to observe is the gradual expansion of its use for other purposes than micro cash payments.





ana (all nippon airways) supports several methods for check-in. obviously mobile phone enabled with nfc like mobile suica is one of them.





suipo (suica poster) is launched last summer – it is an advertising platform using mobile suica as interface. people can touch the indicated spot on the advertisement to get the ad on the mobile. or you can use the normal suica card to get the 2-d bar code displayed, a technology that has been around longer in the market. if the boss canned coffee ad does not tempt you as a smart usage of nfc, you can also read about navita, the public maps using the same information distribution system as suipo. as with 2-d bar code, i am not sure how widely this is used at the moment.



from penguins to mobile micro payment to touch-based information distribution: it is a nice example of how a new technology is disseminated in incremental steps, which was a long journey.


i had a chance to probe how chinese people think about touch or near-touch interface a couple of weeks ago. while the metro ticket system in shanghai is same as oyster or suica, most people could not think of any other use of a similar system beyond that. on the other hand, their understanding of bluetooth wireless technology seemed to confuse many people about possibilities and benefits of near field interaction. a remote indication to think about the adoption curve and mass-market education of new technology – with or without a cute penguin’s involvement.

what types of stimulus allow for maximum imagination of viewers’? and when does the maximum imagination become just too much to make any sense?





it is certainly an important question in designing products for which people’s opinions matter but the present lifestyle and environment does not provide sufficient experiential references to the subject. as for the experience of a researcher/designer, this phase is the most tricky part because it is all about a game of stimulus-interpretation-linkage process, for the researchers, the facilitator, and people participating in the research as opinion givers. personally this phase can be also less fun compared to the exploration phase because of the pressure of making decisions and conclusions. no pain, no gain.







spent last week in these rooms, first time to be back since 2004. it was most refreshing to see once again how vulnerable this method is to numerous factors – the stimulus material, facilitator’s cultural/domain knowledge and ability to improvise, tone of the voice, translation, recruitment, group dynamics, and whatnot.



leaving the packed lunch, caffeine overdose, lack of natural light, and midnight dinners behind, happily landed in singapore for a couple of days.

* top photo: ‘welcome – OL (office lady) or beach girl’, osaka, 2008
* second photo: signage for a strip club, tokyo, 2008

as we all know – some messages are delivered much more efficiently by the accompanying visual examples, though they may not be an exhaustive set.

a restaurant/bar in rio putting up a sign saying that they have the right to reject those with inappropriate or ‘minimal’ clothes.



at the domestic airport in osaka, this post gives a pre-warning that certain types of shoes will be subjected to security inspection before passengers are entering the security check area.