Category Archives: finland

Behaviour-shaping public signs

Public signs are good indicators of the prevalent behaviours, concerns, or ideal norms in the society. Here are a small collection of such public signs collected randomly during my travels in Japan, South Korea, Thailand, Switzerland, India, China, Ghana, Vietnam, Denmark, and UK. I compiled these photos for THEME magazine article in 2008 (unfortunately the magazine is no longer in publication).

A few public signs are culturally unique. Most of them demonstrate the nuances of the expected norms of the public behaviours. One of my pet interests to write and dig more about in the future.

Use of Multiple Mobile Phone Numbers (part 2)

Continued from part 1….

There are several tactics to use multiple phone numbers. Four notable solutions are listed here – please keep in mind that at the time of this research (2007), there was only very few mobile phone models that had the dual SIM feature.

Solution 1. Carrying two or more SIM cards but only one mobile
Not everyone can afford to buy multiple phones, or wants to carry two mobile phones with them all the time. The extra SIM card is carried in a safe place such as inside wallet or inside the battery cover of the phone, which makes an intuitive storage for switching the cards. Some people who go for this solution are typically well aware of call divert function as it allows receiving calls from both numbers even though there is only one active number to make calls at a time.

Solution 2. Multiple phones – A phone per number
In markets where users do not have separate SIM cards, this is the only solution for the user to get multiple phone numbers – while in GSM markets it is a matter of users’ preference and affordability. Users may maintain separate phone book on each of the phones – sometimes intentionally (refer to 1. lowering the cost of communication), sometimes because they do not have the option of easily synchronize them. When affordability is not an issue, physically separating the phone per number provides the greater control over managing the multiple points of contacts.

Solution 3. Mobile phone with multiple SIM card slots
At the time of research, there were very few multiple SIM phones in the market from the known brands. However we observed a few Shanzai phones featuring dual SIM. Obviously after 4 years, this feature has become a de facto requirement for a mobile phone. There are numerous new mobile phone brands popping up in India, and invariably all their products feature dual SIM, sometimes triple SIM functionality.

Indian mobile phone brands’ ads: Most phones have the dual SIM feature

Solution 4. Stitching up multiple SIM cards into one
We found a service offered by a local mobile phone dealer (Mobile Phone People, one of the Nokia authorized dealers) in Ghana. It costs 15 euros to have the two SIM cards combined into one. There is an even more advanced operation, which requires a special SIM card imported from Finland. This card can host up to 16 SIM cards into one, but costs 40 euroes. Either of these operations costs considerably high for the market, as it is more than purchasing a mobile phone. Therefore the clientele is mostly business people who do need to have two or more numbers but do not want to go through the inconvenience of switching SIM cards or carrying multiple phones.

Interviewing the engineer who was working at this service center mentioned that this technology is from Finland, but cannot tell more about its source as it is a business secret. He was proud to say that he was the first one who got trained for this operation in Ghana, and subsequently he trained others working currently in the shop. The way this operation worked was brilliant at the short sight, but obviously I suspect that it may have the legal issues in terms of manipulating the network SIM card directly. 4 years down the road, I don’t see this service booming in the market.

User’s two SIM cards are punched out and combined into one new card

A special chip can host up to 16 SIM cards into one, at high cost of €40

Application to control the stiched SIM card settings. Works with any phone.

I haven’t had a chance yet to study how people actually manage multiple phone numbers – the multiple identities on their dual SIM phones. If the mobile usage goes beyond the voice calls, it will definitely require design considerations in various parts of the mobile phone applications, as it no longer is going to be an issue of cost management, but identity management. Technologically and as a matter of market availability, owning multiple mobile phone numbers is now very easy. But its potential and implications is largely unexplored beyond the manufacturing of physical hardware.

Acknowledgment of the project team: Ti el Attar, Jan Chipchase, Fumiko Ichikawa, Indri Tulusan and local collaborators

surveillance techniques

Do you check your surroundings before you decide to quickly pick your nose, or adjust your underwear nowadays? We are increasingly aware of possible surveillance around us. Many authorities assume their legal right to place surveillance cameras, often as a measure to provide better security. In some countries, encouraging everyone’s participation to keep an eye on the suspicious people or objects may be necessary for the common good of the society. In some places, the signs of surveillance may be used as a measure to prevent people from misbehaving.

In Korea, a country technically still in truce, there’s a dedicated phone number, 111, to report spies (North Korean or industrial), terrorists, or international criminals. The rewards for reporting spies or spy ships are also clearly written in the commonly found posters: Approximately 65kEur for a spy, 1.5 times more for a spy ship. Having the dedicated phone number for turning spies in is a practice with a long history, which provides immediate ways to act for those who are willing and have access to voice calls.


111 number korea

An ad placed in buses in London encouraging people to be alert about the “suspicious”. Less direct than the Korean approach, but it at least stopped me to think about what would be appropriately suspicious enough to tell the bus staff or police.

london bus suspicious

london bus sign 2

In Helsinki, you may see stickers very visibly indicating the existence of surveillance cameras even though you don’t see the camera itself on taxis or in the airport. The camera icon without any written description implies that people would understand the meaning of the icon being the function of surveillance cameras.

helsinki camera icon

helsinki camera icon on taxi

The more typical signs possibly built with the intention of amplifying the effect of having the surveillance cameras are easily found in UK. The first sign is from London, second from Whistable.

london street surveillance sign

london surveillance sign

Buildings with security companies behind them often display the company logos on the building. Perhaps the reputation of the security company among the petty criminals in the neighborhood is something we would need when selecting which company to turn to.

london surveillance house

In buses or metro stations in Tokyo, this sign featuring big eyes are often found. It is issued by the Tokyo police department, read “We won’t let evil escape” – a message very indirect, but probably functions as a reassurance of the police’s presence.

tokyo police slogan

In addition to the formally established surveillance mechanisms, the emerging form of surveillance is enabled by the majority of individuals carrying recording and communication devices – as already discussed 3 years ago in South Korea over the ‘dog poop girl’ incident.

Leaving the debate on the good and the evil of the citizen journalism enabled by the proliferation of digital tools aside for now – I am wondering how people’s public behavior may be influenced by the implicit potential of people near you reporting your bad or good deeds. ‘Nearby’ people may be those who share the same physical space and time or communication channels like a chat session or a wifi hub with you at the same time. With digital devices’ increasing ability to capture contextual information such as location coordinates, reconstructing a coherent scene or a story with digital data collected by hundreds of people will become relatively easier as well.

Surprisingly a lot of people see mobile phone as a useful tool to capture evidences to prevent lies or fraud and to be used against future disputes in our recent work hosting a mobile phone design competition called Open Studio. On the other hand, the rejection for adoption may be well on the way as well. During the first trial of Lifeblog prototype in 2002, some people showed the fear of collecting the comprehensive personal mobile data including their whereabouts. It was the fear of giving up the protection of ambiguity, the plausible deniability when the usage of technology becomes widely known and adopted.

That leaves another interesting question: How would people drop out of, or at least minimize their digital traces and minimize contributing to create others’? We are probably not expecting stickers and badges showing “this person does NOT have cameras” or “this person will NOT use cameras”. One of the memorable Ubicomp conference talks was on the interesting concept of creating capture-resistant environment, preventing camera phones to take photos by overexposing photos attempted in the region covered by this technology. While I am sure there are certain types of places this technology would be very useful, I do have my doubts if there would ever be any technology successfully controlling people’s digital behaviors.