what do you see in this product?
it is a tobacco package you can see all around India, usually sold in street stalls specializing in all things around smoking and chewing (and subsequently spitting) pleasures of men. i thought all cigarettes were branded with a scorpion logo and hence monopoly might be in place for cigarettes in India.



as you can see on other products – the scorpion logo is not a branding of any particular company, but it is a symbol used for health warning. having been born and living in scorpion-free countries, the logo does not communicate any danger – except the faint memory from reading fairy tales and myths.

In Chengdu, you see various objects are hanging or arranged to be used in what some of you and I might call public space. Without the familiar layer of protection that is common in other places, like an extra glass wall or plastic wrap. I could not help thinking of the word ‘exposed’ for these objects: Exposed to the open air, exposed to potential germs and dirts, exposed to public eyes, exposed to theft. But obviously my perception is contrived – as I spent the whole of my life living in densely populated cities where houses did not include much of outdoor or semi-public space. Where do you draw the boundary of where your ‘private’ space ends?

Domesticating animals is a long part of human history. It is speculated that there are and will be more pet dogs than children in some parts of the world. My sister declared that her lifetime partner will be a Russian blue cat, not another human being. Her mother, in the hope of persuading her, argued: “imagine you will get sick one day – your cat cannot help you with anything.” My concern for her is more about the discrepancy of the life expectancy between humans and cats. One of major reasons why modern city dwellers have pets is for emotional attachment. In that sense, you may say their roles will not change much, but here are two provocative scenarios of ‘useful pets’:

Networked dog in Brinkland: my ex-colleague and design ‘futurescaper’ anab worked on a concept of networked dogs with implanted chips that turn them into mobile hotspots and digital data storage (you may remember Anab from her yellow chair story as i did, from ubicomp 2005 in tokyo).
Life support: Using human-friendly animals for life support, replacing the role of non-functional organs in human bodies through the ones in living animals, was shown in last year’s graduation show in RCA designing interaction, by revital cohen.

Did you think about the lives of these animals when reading through these scenarios? Would you argue that this may make their lives ever more meaningful for them and their owners? How would you compare this to the currently wide-spread practice of castrating house pets? Human race has genetically modified or influenced the evolutionary development of domesticated animals for a long time. Furthermore, we have started to see genetically cloned animals. I cannot yet form my opinion around the topic of modified and ‘enhanced’ non-human life forms, but it will surely be a space to watch.

Back to the present, I found some photos of animal-related signage that highlight public behavioral issues living with pets.


Warning of potentially hostile dogs can be an important safety issue – or ensuring the effectiveness of employing the dog. In Japan, each household is asked to put a sticker indicating there is a dog in the house. A new sticker is issued every year, so you can guess the age of the dog by looking at the number of stickers.




The most common sign about dogs is to indicate whether dogs are allowed or not in that space, in an attempt to promote the right behavioral norm suitable for the space.






Sometimes, dogs are conditionally allowed if they are kept on a leash. Service or ‘working’ dogs are typical exceptions. I once saw a ‘working’ dog in the underground helping a blind person. He was impressively calm and controlled in the extremely crowded tube. I don’t know how they are trained and qualified, but they certainly seemed to deserve a special treatment.


In Helsinki, public parks have dogs’ playgrounds. These playgrounds are usually divided into two different kinds: Big dogs’ and small dogs’. There are a huge variety of dogs people have domesticated, and many of them still have the perfectly preserved instinct to kill.




It is not so common but there are occasional facilities prepared for dogs. Some Helsinki supermarkets have hooks on the wall to tie your dogs or metal cages outside the entrance. In Tokyo, I saw a water fountain named “dog bar”.


Dog waste disposal might have had a leaping progress over decades but I don’t think I have witnessed it in my lifetime yet. Considering the elevated level of hygiene standard, it is unbelievable that some dog owners let their dog soil the neighborhood under their surveillance. After all, it’s the density that makes the waste disposal a real problem. So as pet dog population increases, we may see stricter rules about this in more places around the world. In places where dog walking is popular, you will see dedicated bins only for dog waste.


Perhaps your dog will one day be your guide to behave properly in public space?


The text-heavy orange sign below is a request from the district health center asking residents to forbid dogs from marking in the neighborhood. Considering that marking is a fundamentally instinctive behavior of a normal dog, it is an indirect message to tell the residents that they should either not walk in the neighborhood, or seek surgical solution.


A disturbing phenomenon of all this is that there are a lot of pets that are discarded by humans. In Kamakura, a quiet neighborhood outside of Tokyo, I found this sign saying that throwing pets away is a crime subjected to a fine of 300,000 yen (~1800 pounds).

I recently watched the movie A.I. (artificial intelligence) with bitterness. As appearance can be deceiving, robots that perfectly replicate human children would always spark up much more debate and emotional reaction than (hypothetically) equally-able teddy bears, thus making it humane vulnerability. A mighty robot engineered to pursue its dream without any constraint subjected to the rules of its environment seems fundamentally violating the basic rules of the robot engineering, or the very virtue of all ‘beings’. More so, if the appearance had no bearing on what it can be capable of, as it will defy our own human instinct that we developed over the long path of evolution. Will our relationship with pets change? Will the functions of the pets get ‘enhanced’? Will we adopt new species of pets of our own creation? How will we evolve our notion of ‘the right thing’ to do when it comes to treating and living with non-human beings?


This last photo was taken in Seoul a few years ago. She is selling puppies on the street. She didn’t have much business going on, but surely playing with all her puppies kept her busy.

I am looking forward to my sister’s cat, Summer, next week in Seoul. Even though I have cat allergy, I always look forward to having him lounging around me.

My neighborhood grocery provides two types of trolleys – one with a holder for shopping list (or whatever your reading material is), another with a baby seat. While I haven’t seen anyone making use of these considerate installations so far, the idea is easily understandable.

These handcarts by no means are provided as a standard in the society, so the question is how many of us are willing to and able to modify our future behaviors once they learn about the availability of these tools? To make use of these carts, it would involve writing the shopping list on something that can be clipped on the board, or bringing the baby without the buggy. Depending on your existing habit, this all may require planning in advance in order to turn these into your benefit – if you want so.

Leaping from this stream of thought (even though these shopping carts are not even a brilliant example), not many places in the world provide supporting tools in the first place for those who want to shop or take public transport with disability or carrying a baby without other people’s help. Even if there were tools, for one part, it is about how easy it is for people to discover the use. Once they discover them, it is a matter of how adaptable people are in planning their behavior accordingly to make the appropriate use of them.



I tried to put my folding bike into the shopping cart. I wasn’t told off by any of the staff, so not having a bike lock doesn’t discourage me from dropping by at the grocery on the way home anymore.

how long do you give to form your perception and opinion upon encountering something you are not familiar with? how easy do you think you are influenced by the first impression when you make a decision to try a new service? what cues do you rely on to make your preliminary judgment on the assumed quality of the product or service?



this gentleman was standing on the street of stockholm holding a sign for an asian restaurant. it reminds me of the joke among my finnish colleagues about having me standing behind the ‘oriental wok’ section of our office canteen in helsinki to make it look more credible.



when does it become important for the service provider to enforce the positive association in promoting their offering? the waxing/tanning/nail salon sign is obviously held by a guy who look like he would never want such a service in oxford street, london. but the sign is held high up to make it visible in the distance even when the street is bustling with people, which may screen him from being seen.



sometimes the association may not have any logical alignment with a specific feature of the service being promoted. above is a poster for the local government election campaign in tokyo earlier this year. this candidate’s slogan holding a baby is “policy driven by residents”.



as a side thought:
any relationship between keroro and the ladies in tokyo anime fair 2008? i always wondered about the effect of having beautiful people around the product. it certainly seemed to attract more human photographers for keroro in this occasion.

as we all know – some messages are delivered much more efficiently by the accompanying visual examples, though they may not be an exhaustive set.

a restaurant/bar in rio putting up a sign saying that they have the right to reject those with inappropriate or ‘minimal’ clothes.



at the domestic airport in osaka, this post gives a pre-warning that certain types of shoes will be subjected to security inspection before passengers are entering the security check area.

its always hard to leave. that’s perhaps a reason why i never want to have a farewell party. time to change the home city in dopplr – something appropriate to be done in the airport.

i came across several people who grew one or two nails very long for a specific purpose – and mostly they were men. its a good contrast to those who grow long fingernails, or extend their fingernails in a way that they are banned for utilitarian purposes.

he was a tailor living in dharavi/mumbai/india and he uses his long finger nail to make the crease on clothes.



david who works at a mobile phone repair shop in accra/ghana had a long finger nail to handle small mobile phone parts and circuits.



a student studying computer science in accra, he likes to have long finger nails because he likes the way he looks. there should be more than one so that he can use them to keep his finger nails clean on both hands.



i usually keep my nails long enough to protect my fingertips. i had two broken nails this week packing boxes, and its unbelievably bothersome. nails are a usefully embedded tool enhancing the performance of the most dexterous part of my body except: using touch screen devices. i had the strange feeling of rejection – almost temporary resentment – when i couldn’t type on iphone as it didnt acknowledge my touch as a touch.

some of questions included in the work permit application form for UK.
these are easy questions. i am looking forward to looking back my past 10 years to create a comprehensive travel log, as required by the government of the said country.