(branded) warning
2010.02.22 - 17:02
what do you see in this product?
it is a tobacco package you can see all around India, usually sold in street stalls specializing in all things around smoking and chewing (and subsequently spitting) pleasures of men. i thought all cigarettes were branded with a scorpion logo and hence monopoly might be in place for cigarettes in India.
as you can see on other products – the scorpion logo is not a branding of any particular company, but it is a symbol used for health warning. having been born and living in scorpion-free countries, the logo does not communicate any danger – except the faint memory from reading fairy tales and myths.
[...] Jung, a researcher based in Bangalore. Upon arriving in the city, I found instances everywhere. Lee points out that the meaning isn’t altogether clear for someone from a scorpion-free country. She [...]