Pictured is a truck covered with LED boards displaying ads on four sides (though one of them was experiencing a technical problem). It is an effective medium especially in cities where traffic jams are expected throughout the day. I can also see that it would be valuable for services that require on-the-spot advertising in context when/where people need it rather than relying on people to take the responsibility of remembering the brand or the phone number.





The service being advertised in the truck is offering a driver for taking you home in your car when you are drunk: You avoid drunk driving, and at the same time your car is back in your garage for your use the next morning. This is, again, a socially relevant service in a culture where involuntary and social drinking is prevalent.
With so much discussion on the ecologically sustainable solutions – flexible display infrastructure catches my attention nowadays.



Pictures taken in Seoul, South Korea, November 2008.

Living close to the nature is a privilege in many parts of the world. It is more so as cities become increasingly densely populated and expand. I grew up in a very human-constructed environment of South Korea’s former industrial hub, Busan, South Korea. Naturally, facing or getting too intimate with the real nature has always been a special, rare occasion to me. On the other hand I am very much familiar with the idea of miniaturized, sanitized, fake nature in the industrialized, completely made-up environment, simulating and sampling the idea of nature rather than providing the real experience of it [think a fake snow field in a department store window decoration rather than the deceivingly real artificial beach in Odaiba, Tokyo, Japan]. In doing so, we often mimic parts of the nature that takes minimal effort to maintain and is pleasing to our senses without unpleasant consequences.


In Seoul’s smaller city airport, Gimpo, there’s a airy lounge area that looks like a garden. Perhaps it is the obvious contradiction that makes it more charming, or acceptable, depending on where you are coming from. As a city child I didn’t even notice the ubiquity of mimicked nature until I came back to Korea after living in other countries. They are sometimes cute, but more often than not, can be repulsive, cheap, and horrifying. Like most animal cages in the zoo are simply sad to look at.




As depicted by numerous well-known science fictions, we will soon see the day when it is no longer interior decorator’s musings to create the artificial parts of the nature, as they may be required for the purpose of making people familiarized with the concept.

As a side story – in a Japanese manga series called ‘Five Star Stories’, the humanoid girls ‘Fatima’ who are specifically created for controlling the war robots are described. Their skin can only accommodate clothes made of real cotton, which in itself is an extreme luxury at the time. I was reminded of the story when I was shopping in India looking for a traditional cotton lungi in a local neighborhood: I tried almost 10 shops, and none of them had a single lungi made of pure cotton as it was too expensive.

My neighborhood grocery provides two types of trolleys – one with a holder for shopping list (or whatever your reading material is), another with a baby seat. While I haven’t seen anyone making use of these considerate installations so far, the idea is easily understandable.

These handcarts by no means are provided as a standard in the society, so the question is how many of us are willing to and able to modify our future behaviors once they learn about the availability of these tools? To make use of these carts, it would involve writing the shopping list on something that can be clipped on the board, or bringing the baby without the buggy. Depending on your existing habit, this all may require planning in advance in order to turn these into your benefit – if you want so.

Leaping from this stream of thought (even though these shopping carts are not even a brilliant example), not many places in the world provide supporting tools in the first place for those who want to shop or take public transport with disability or carrying a baby without other people’s help. Even if there were tools, for one part, it is about how easy it is for people to discover the use. Once they discover them, it is a matter of how adaptable people are in planning their behavior accordingly to make the appropriate use of them.



I tried to put my folding bike into the shopping cart. I wasn’t told off by any of the staff, so not having a bike lock doesn’t discourage me from dropping by at the grocery on the way home anymore.