Regarding this particular post, I think this could make a great case study on the “big picture” experience. If you haven’t already done a presentation on it, I think I am going to take a stab at it. I was already working on an abstract when I found your post. ;)

To often, I see people in the HCI community come up with great ideas that fail to gain adoption because they focused to much on the technology and not enough on the cultural context in which it would be absorbed or the brand experience as driven from investors.

Similarly, from the other side, I see Marketing Designers come up with great conceptual frameworks for campaign strategy for a poorly conceived or meaningless technology. Will we see a day when W+K and RG/A shift their focus into IDEO’s stranglehold on outsourced product development?

And then there are those incredible breakthroughs that installation artists come up with, like Golan Levin and his mobile symphony, that only a few people get to experience because it exists in the art world.

Rare is the case where all these forces come together to reshape the patterns of behavior in people’s lives. I think it is rare because in Western Society personal agenda gets in the way. Which is another one of the many reasons that some tribes are way ahead on the technology adoption curve.

I think we can all take a lesson from the cute little penguin.