what types of stimulus allow for maximum imagination of viewers’? and when does the maximum imagination become just too much to make any sense?
it is certainly an important question in designing products for which people’s opinions matter but the present lifestyle and environment does not provide sufficient experiential references to the subject. as for the experience of a researcher/designer, this phase is the most tricky part because it is all about a game of stimulus-interpretation-linkage process, for the researchers, the facilitator, and people participating in the research as opinion givers. personally this phase can be also less fun compared to the exploration phase because of the pressure of making decisions and conclusions. no pain, no gain.
spent last week in these rooms, first time to be back since 2004. it was most refreshing to see once again how vulnerable this method is to numerous factors – the stimulus material, facilitator’s cultural/domain knowledge and ability to improvise, tone of the voice, translation, recruitment, group dynamics, and whatnot.
leaving the packed lunch, caffeine overdose, lack of natural light, and midnight dinners behind, happily landed in singapore for a couple of days.
* top photo: ‘welcome – OL (office lady) or beach girl’, osaka, 2008
* second photo: signage for a strip club, tokyo, 2008