felica phone ad – docomo

felica phone ad – docomo
Originally uploaded by jabberer.

felica is RFID-based micromoney card.

JR (japan railway) is the big power to attract many other businesses

to join – meaning that users can not only use it to pay for metro

tickets but also at other participating shops. benefits – lighter

commitment (card can be purchased and charged at JR metro/train

stations) and setup overhead than credit card based wallet solutions.