brand power
2004.06.29 - 14:06Well, all science museums or most of natural science museums operate on mock-ups, but this crosses the fine line: rembrandt house museum. The house was occupied by the artist some decades after which it had to be sold due to his economic problem. The house only has his etching works. The rest? Restoration and placement of oldish-looking objects. It doesnt matter that the ‘real’ objects are not filling the space or how much part of the house is restoration out of fantasy work. What matters is to provide the wide audience with an experience to take time to imagine the world of the famed artist and 17th century dutch life. The brand makes the fantasy works, relatively easily without requiring too much marketing investment.